Marketing + Strategies for Outdoor Brands & Beyond
Experience-Driven Marketing
Experience-driven marketing is at the core of everything we do at Confluence.
It’s a philosophy shaped by years working across the outdoor industry, from guiding and outfitting to storytelling and growth strategy. Through that work, we learned something fundamental: people don’t buy products, they buy how a brand makes them feel. The most effective marketing doesn’t just sell a tangible offering… it sells the experience, the emotion, and the story behind it.
In a world increasingly driven by AI and automation, authentic, story-led marketing matters more than ever. Experience-driven marketing, paired with a clear strategic plan that aligns with your business goals, is the difference between being seen and being remembered.
That’s why we built Confluence. Marketing rooted in real experience, designed to connect, convert, and actually work.
Our Work Flow
At Confluence, we believe “measures of success” are defined entirely by your business goals. Whether that be getting more butts in seats or trying out a new form of marketing to expand your reach, from start to finish our process is collaborative and unique to each client.
Meet us at the confluence of experience and vision to help tell your brand’s story through innovative marketing strategies.
Client Discovery Form
Every brand’s journey at Confluence begins with our easy and quick client discovery form. The purpose of this survey is to learn more about your business, better understand your goals and values, and see how we can help you grow. After filling out this form you will receive a free summary of our findings and suggestions for next steps.